Externe Publikationen
Standards and consumer behaviour of the rising middle class in India
Guarín, Alejandro / Peter KnorringaExterne Publikationen (2014)
in: Keshab Das (ed.), Globalization and standards: isssues and challenges in Indian business (India studies in business and economics), Berlin, Heidelberg: Springer, 23-40
ISBN: 978-8-13221-993-4
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